overage:
Al-Gharasi International Trading
company distribution channel covers the country of Yemen
via its main branches in the five major cities of
Sana'a, Taiz, Hodeidah, and Mukalla. The distribution
network extends to main agents in the remaining large
cities and governorates all over Yemen. The network
reaches major wholesalers in small and medium cities in
the country. Direct distribution covers major cities and
main roads in Yemen.
Infrastructure:
Al-Gharasi International Trading
company leverages its distribution channels via its
warehouses in its branches, storage locations in
branches and selected locations cross the country. The
Cold Storage locations allows the effective distribution
of frozen and fast moving consumer products in order to
assure consumer expectations and product requirements
while in transit. The network includes over 250 vans and
trucks that facilitate the distribution of products.
Cold Storage:
The cold store in Hodeida has over
6,000 m/tons capacity, over 2,000 m/tons capacity in
Aden, over 3,000 m/tons capacity in Taiz, over 10,000 in
Sana’a, and over 1,500 m/tons capacity in Mukalla.
Mainly for frozen chicken and other fast moving consumer
products that require such cold storage.
Resources:
There are over 600 trained
employees who operate in different shifts to assure
effective sales functions, efficient delivery of
products, target achievement, and dedicated distribution
services.
Our workforce have been able to
build the required relationships in the fast moving
products and other mix of products with the different
market players to assure long lasting business
relationships that can enable smooth communication,
reasonable expectations, and public relations.
The organization has been able to
provide via its workforce high standards of business,
high quality services, and excellent distribution
process in a socially responsible manner.
Credit Sales:
Al-Gharasi International Trading
company via its wide distribution channels, mix of
products in a fast moving consumer products and over
forty years of business have been able to establish
credit lines with major wholesales, agents, and outlets.
Such financial leverage have enables the distribution
channel to capitalize on the financial stability, and an
established risk mitigation strategies that maximized
the entire channel.
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